Privacy Notice for Playbook Media

This privacy notice for Playbook Media (“Company,” “we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at https://pbmdigital.com or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including inquiries, events, or participation in our marketing campaigns

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at info@pbmdigital.com or visit our Contact Us page.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find more details about any of these topics by clicking the link following each key point or by using our table of contents below to locate the section you are interested in. You can also click here to go directly to our table of contents.

  • What personal information do we process?
    When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Playbook Media and the Services, the choices you make, and the products and features you use.

  • Do we process any sensitive personal information?
    We do not process sensitive personal information.

  • Do we receive any information from third parties?
    We do not receive any information from third parties.

  • How do we process your information?
    We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and to comply with applicable law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

  • In what situations and with which parties do we share personal information?
    We may share information in specific situations and with specific third parties as described later in this notice.

  • How do we keep your information safe?
    We implement organizational and technical processes and procedures to protect your personal information. However, no electronic transmission over the Internet or information storage technology can be 100% secure.

  • What are your rights?
    Depending on your geographical location, the applicable privacy law may grant you certain rights regarding your personal information.

  • How do you exercise your rights?
    You can exercise your rights by contacting us via info@pbmdigital.com or through our Contact Us page.

Want to learn more about how Playbook Media handles your information? Please read the notice in full.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
  4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  6. HOW LONG DO WE KEEP YOUR INFORMATION?
  7. HOW DO WE KEEP YOUR INFORMATION SAFE?
  8. DO WE COLLECT INFORMATION FROM MINORS?
  9. WHAT ARE YOUR PRIVACY RIGHTS?
  10. CONTROLS FOR DO-NOT-TRACK FEATURES
  11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  12. DO WE MAKE UPDATES TO THIS NOTICE?
  13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

In Short: We collect personal information that you voluntarily provide to us.

We collect personal information that you provide when you register on the Services, express interest in learning about our digital marketing solutions (such as SEO, Paid Social Media, Organic Social Media, SEM, PPC, Email Marketing, etc.), participate in activities on the Services, or otherwise contact us.

Personal Information Provided by You.
The personal information we collect depends on the context of your interactions with us, the choices you make, and the products and features you use. The personal information we collect may include:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Job titles
  • Usernames
  • Passwords
  • Contact preferences
  • Contact or authentication data
  • Billing addresses

Sensitive Information.
We do not process sensitive personal information.

Information Automatically Collected

In Short: Some information — such as your Internet Protocol (IP) address and browser/device characteristics — is collected automatically when you visit our Services.

When you visit, use, or navigate the Services, we automatically collect certain information that does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as:

  • IP address
  • Browser type and device characteristics
  • Operating system and language preferences
  • Referring URLs
  • Device name and location (based on IP)
  • Date/time stamps associated with your usage, pages viewed, searches, and other actions
  • Information collected through cookies and similar technologies

This information is primarily needed to maintain the security and operation of our Services, and for internal analytics and reporting purposes.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, enhance security and fraud prevention, and to comply with legal requirements. We may also process your information for other purposes with your consent.

We use your personal information for purposes such as:

  • Facilitating account creation and authentication, and managing user accounts
  • Improving our digital marketing services and tailoring our communications
  • Protecting against fraud and ensuring the security of our Services
  • Meeting legal obligations and safeguarding vital interests

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We only process your personal information when we have a valid legal reason to do so under applicable law, such as with your consent, to comply with legal obligations, to provide you with our services, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you. We may rely on the following legal bases:

  • Consent: If you have given us permission to process your personal information for a specific purpose. You can withdraw your consent at any time.
  • Legal Obligations: Where processing is necessary for compliance with legal obligations.
  • Vital Interests: When processing is necessary to protect an individual’s vital interests.

For individuals located in Canada, we may rely on your express or implied consent to process your personal information, which you may withdraw at any time.

In some exceptional cases, we may process your information without consent if it is necessary for:

  • Fraud detection and prevention
  • Compliance with legal processes
  • Protecting the safety and security of individuals

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share your personal information in specific situations as described below.

We may need to share your information in the following situations:

  • Business Transfers: In connection with mergers, acquisitions, financing, or sale of assets.
  • Service Providers: With trusted service providers who perform services on our behalf under a written contract. These services may include hosting, data analysis, payment processing, and marketing support.

Additional Disclosures:
If there are any specific legal or regulatory requirements (for instance, regarding advertising compliance), we will notify you or provide additional details in this section as needed.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and similar tracking technologies to collect and store your information.

We use cookies and similar technologies (like web beacons and pixels) to help analyze web traffic, enhance user experience, and support our digital marketing efforts. For more details on how cookies are used and how you can refuse them, please refer to our Cookie Notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will retain your personal information only for as long as necessary for the purposes set out in this notice or as required by law. Once the information is no longer needed, we will either delete or anonymize it, or, if deletion is not possible (e.g., due to backup requirements), we will securely store and isolate it until deletion is feasible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information using appropriate technical and organizational measures.

While we have implemented security measures designed to safeguard your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee that hackers or other unauthorized third parties will never be able to defeat our security measures. Please use our Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18. By using our Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor’s use of the Services. If we learn that we have collected personal information from a child under 18, we will take steps to delete it as soon as possible. If you become aware of any data we may have collected from a child, please contact us at info@pbmdigital.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your geographical location, you may have rights that allow you greater access to and control over your personal information.

In some regions (such as the European Economic Area, United Kingdom, and Canada), you have rights under applicable data protection laws, which may include:

  • The right to request access to your personal information
  • The right to request correction or deletion of your personal information
  • The right to restrict or object to the processing of your personal information
  • The right to data portability

To exercise these rights, please contact us at info@pbmdigital.com or via our Contact Us page. We may require additional information to verify your identity before processing your request.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to be tracked. Currently, there is no uniform technology standard for recognizing and implementing DNT signals. Consequently, we do not currently respond to DNT signals. Should a uniform standard be adopted in the future, we will update our practices accordingly.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California residents have the right under California Civil Code Section 1798.83 (“Shine The Light” law) to request, once a year and free of charge, information regarding:

  • Categories of personal information disclosed to third parties for direct marketing
  • Names and addresses of all third parties with whom personal information was shared during the preceding calendar year

If you are a California resident and would like to make such a request, please contact us at info@pbmdigital.com or via our Contact Us page.

If you are under 18, reside in California, and have a registered account with our Services, you have the right to request removal of unwanted data that you publicly post on our Services. Please include the email address associated with your account and a statement that you reside in California. We will do our best to remove such data from public display, though it may not be possible to remove it entirely from all our systems (e.g., backups).

CCPA Privacy Notice:
The California Code of Regulations defines a “resident” as:

  1. Every individual who is in the State of California for other than a temporary or transitory purpose, and
  2. Every individual who is domiciled in the State of California who is outside the State for a temporary or transitory purpose.

All other individuals are considered “non-residents.”

If this definition applies to you, we will adhere to the rights and obligations set forth under applicable laws regarding your personal information.

Categories of Personal Information Collected in the Past 12 Months
We have collected the following categories of personal information:

  • A. Identifiers: (e.g., name, postal address, telephone or mobile contact number, online identifier, IP address, email address, account name) – YES
  • B. Personal Information Categories Listed in the California Customer Records Statute: (e.g., name, contact information, education, employment, employment history, financial information) – YES
  • C. Protected Classification Characteristics: (e.g., gender, date of birth) – YES
  • D. Commercial Information: (e.g., transaction information, purchase history, financial details, payment information) – YES
  • E. Biometric Information: – NO
  • F. Internet or Other Similar Network Activity: (e.g., browsing history, search history, online behavior, interest data) – NO
  • G. Geolocation Data: (e.g., device location) – NO
  • H. Audio, Electronic, Visual, or Similar Information: – NO
  • I. Professional or Employment-Related Information: – NO
  • J. Education Information: – NO
  • K. Inferences Drawn from Other Personal Information: – NO

We may also collect other personal information when you interact with us in person, online, by phone, or by mail.

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is posted. If we make material changes, we may notify you by posting a notice on our website or by directly sending you a notification. We encourage you to review this privacy notice frequently to stay informed about how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have any questions or comments about this notice, please email us at info@pbmdigital.com or reach out via our Contact Us page.

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to, update, or delete the personal information we collect. To make such a request, please contact us at info@pbmdigital.com or via our Contact Us page. We will verify your identity as necessary and respond to your request in accordance with applicable data protection laws.